Amanani Ayisisekelo: Inhlonipho, ubuqotho, isibopho, ukuqamba, ukuzijwayeza nokusebenzisana
Inhloso: Ukuthatha amaklayenti njengama-orientation, ukudala inani, ukuthatha izintshisekelo zawo wonke amaqembu (amakhasimende, abasebenzi, abaninimasheya, abahlinzeki kanye nomphakathi) ukubhekelelwa, nokuzuzisa umphakathi.
Isu: Njengo-opharetha ohlanganisa umhlobiso, ukwakhiwa nokuphathwa kwezitolo, sihlinzeka ngezinsizakalo zesitolo ezihlukanisiwe zamabhizinisi emikhiqizo, siqhubeke nokugxila kumakhasimende amakhulu, futhi sizame ukwakha iketango lenani lemvelo lamakhasimende elihlose ikusasa.
Inhloso: Ukuba yinkampani ehamba phambili embonini yokwakha izitolo yamaShayina.
Umbono: Ukuba isithunywa sobuhle nomdali wendawo eluhlaza yebhizinisi